Irene Joshy
Opinion
16 April 2020
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Kantar's Irene Joshy believes that brands in APAC need to keep the marketing lights on, and offers a checklist to take stock of the creative development process during the pandemic.
Opinion
23 March 2020
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Artificial intelligence occupies a contradictory place in the advertising imagination: at once a potential creative catalyst while also threatening sameness – Kantar’s Irene Joshy explores this evolving landscape and what it means for creativity.
About Irene Joshy
Irene Joshy is the regional head of Creative at Kantar. She helps clients in APAC build effective advertising through relevant messaging, impactful storytelling and cultural authenticity. Irene regularly speaks about a variety of topics ranging from brand archetypes to the effective use of semiotic frameworks in advertising.